U TURN stands for the long overdue changes society needs to make in order to be sustainable. Sustainability literally means “the ability to sustain something”. Business as usual simply cannot be sustained, because it suppresses the needs of our planet and large groups of people. Social, environmental, and economic sustainability are all interconnected. As Tupac Shakur (Erlinde needed an excuse to mention her celebrity crush) used to say: “Let’s change the way we eat, let’s change the way we live, let’s change the way we treat each other”. As part of this research project, we investigate alternative, more sustainable ways of consuming and doing business.

A more lighthearted interpretation of U TURN would be Yannick’s boomerang obsession. In his words: “A well-behaving boomerang always makes a solid U-turn” ;) Plus, of course a road trip always comes with detours, U turns, backtracking, and changes of plans :)